Holistic Beauty that Cares for You, Naturally

“Amma”: This symbol represents a holistic approach to fostering natural beauty, highlighting the reflection of inner wellness' interconnectedness with nature, while nurturing the entire person. It emphasizes that true beauty is a reflection of our overall health and harmonious coexistence with the natural world.

Bestsellers

Amma's Choice: Rooted in nature's wisdom, guided by a mother's care. We offer a sanctuary from harsh chemicals and unrealistic standards. Our holistic, effective formulas honor diversity and foster confidence. Choose radiant health for your hair, skin and our Earth with every Amma's Choice product. Learn more about - go to About Us Join the Amma's family today.

Shop by Function

Hair

Body

Hands & Feet

Face

Save with Sets

Save money with our specially curated product sets! Get more for less and enjoy great discounts when you purchase these bundles. Elevate your routine with these curated skincare sets.

Peace of Mind

At Amma's Choice, we are committed to providing products made with clean and natural ingredients, free from harsh chemicals. Our pledge is to prioritize your health and well-being by offering formulations you can trust. To learn more about what goes into our products, please explore our detailed ingredients list. Your peace of mind is our priority.

Echoes of Satisfaction

  • Loving all of this!!! First of all, this duo is no joke!! You have done it for me THANK YOU SO MUCH!!! My hair hasn’t felt this good in ages. - Kimberly

    Product: Hair Care Combo: Nourishing Hair & Scalp Oil and Ori-Aloe Hair Twisting Butter

  • This body balm is divine! I have dry and super sensitive skin. The balm left my hands and elbows feeling soft and smooth. It has a whipped consistency like chocolate mousse and an orange scent that is subtle and sweet. Highly recommend! - Carolyn

    Product: Ori Body Balm

  • Ordered 5 Jars for my jogging buddies! Package received 9/17 -a day earlier than estimated:: Great customer service! Will definitely be shopping again! - Isabella

    Product: Ori-Shea Body Balm

  • My order was processed in a flash! Soap arrived beautifully and carefully packaged! I am so excited to pamper my skin! Thank you! - Josephine

    Product: Green French Clay Bar Soap

  • Love this! High quality product and shipped swiftly to me. Will be back for more :) - Janae

    Product: Vitamin-Rich Face Oil

Become an Affiliate

Join Amma's Choice Affiliate Program and partner with us to enhance brand awareness while promoting high-quality products. Earn exclusive deals and rewards through your promotions, connecting your audience with our carefully curated products. Together, we can create a meaningful impact and grow a community devoted to wellness and quality living. Embrace the opportunity to earn while sharing the values of Amma's Choice.