Mindful, Inclusive, and Healing - Just as Nature Intended.
Our Origin
When I started my family, I discovered the transformative power of shea butter and plant-based beauty. With a background in chemical engineering and medicinal chemistry, I aimed to create products that were effective and safe for my family and the environment. My journey began by shifting away from conventional beauty products, experimenting with natural ingredients, and witnessing remarkable results.
Growing up in Trinidad and Tobago, my grandmother's wisdom in herbal medicine deeply influenced me. This holistic approach, combined with my scientific expertise, inspired the creation of Amma's Choice. Our formulations are meticulously crafted, leveraging my knowledge in chemical engineering to ensure they are free from harmful chemicals and packed with bio-active nutrients.
At Amma's Choice, we believe in nurturing hair, skin, and spirit. Our products reflect a symbiotic relationship with nature, using plant-based ingredients that promote overall wellness. We are committed to sustainability, from the ingredients we select to the eco-friendly packaging we use, honoring Mother Earth in every step.
In every bottle of Amma's Choice, you’ll find the essence of nature’s wisdom and the precision of science, creating a harmonious blend that nurtures you and the planet. Join us in embracing a beauty routine that is as kind to the Earth as it is to you.
Our Connection to Amma
Amma, the Dogon tribe's supreme creator, inspires our brand's name and philosophy. Our palindromic name symbolizes the reflection of natural beauty in our products. We harness the power of plant-based ingredients, carefully selected to nurture and sustain, just as Amma nurtures all creation. Our holistic beauty approach celebrates the harmony between inner wellness and outer radiance, offering a unique connection to nature's wisdom through each product.
Our Homage to Ori
Amma's Choice pays homage to 'ori,' the revered Nigerian name for shea butter. This precious gift from nature has been a beauty secret for generations, prized for its incredible moisturizing and healing properties. Widely used in cosmetics, 'ori' is celebrated for its ability to nourish and rejuvenate skin and hair. By incorporating its nurturing essence into our formulations, we honor its rich heritage and harness its natural benefits, creating products that reflect the timeless wisdom of nature.
Higher Standards, Purer Quality
Learn more about our standards, ingredients, and our “no” list